Kacey Lee x Walmart
Art Direction
Digital
Social
In-store experiential
Walmart Creative, Fashion
Kacey Lee x Walmart
Fresh off the release of her sixth studio album Middle of Nowhere, Lee and Kacey Musgraves partnered on a a limited-time women’s, men’s, and pet apparel & accessories collection that brought together Lee’s heritage denim and workwear with Kacey Musgraves’ dreamy cosmic-country world.
The limited time collection mixes vintage-inspired denim, western graphics, sun-soaked summer pieces, and little easter eggs woven throughout the designs. Shot on 35mm film in LA, it feels nostalgic, surreal, and like a road trip through the Middle of Nowhere in the best way possible.
Results
245M unique impressions
1.5M views // launch video
2.4M combined views // Ann x Kacey content
Over $1M in sales on day 1
Credits
Director + Photographer: Luke Gilford
DP: Marz Miller
Set Design: Tyler Evans
Cast Styling: Noah Chantos
Cast Hair: Tiago
Cast Makeup: Sara Tagaloa
Cast Nails: Mel Shengaris
Group Creative Director: Jillian Hanney
Creative Director: Jill Lin
Creative Leads : Leigh McCarron, Diana Albrecht, Sam Evers
Creative Support: Alix Light, Jeane Kim
Account/Brand Partnerships: Joe Guldan