Fit-Pic Ready Style
Art Direction
Digital
Social
Walmart Creative, Fashion
The Case
People don’t see Walmart as a destination for style. They think it as a pitstop on a roadtrip or a place for cheap goods. Our challenge was to shift perception of the brand’s style offerings as zillenials look to reset for the new year.
The Strategy
To drive reappraisal, we met our shopper where she’s at across streaming, digital and social channel. This is where she discovers new looks, and where she wants to show them off. To inspire our girl’s next closet refresh and her next grid-worthy post, we’ll showcase Walmart’s newest styles in unexpected ways.
The Solution
Inspired by a grid-worthy day with your friends, we created a engaging, trend-forward campaign included stops to the matcha shop and of course a film photo booth, all while showcasing Walmart’s incredible femme sport styles. The campaign inspires her to remix her style, no matter where she is.
Credits
Campaign Photographer: Garrett Naccarato
Director: Java Jacobs
Cinematographer & Editor: Thighe Kellner
Stylist: Caroline Newell
Hair: Dylan Chavles
Makeup: Karo Kangas
Set Designer: Matt Jackson
Production: Jandy Productions
Creative Direction: Jill Lin
ACD: Leigh McCarron
Sr AD: Diana Albrecht
Copy: Brit Barker